What's your opinion on Aeropostale, American Eagle, Hollister & Abercrombie and Fitch...It;s .too overrated?

I think it's overrated. I see it every where. The names are on your chest like billboard, i think it's so ugly. I personally never shop there, I go to H&M (my favorite), Forever 21, Urban Outfitters and Zara most of the time.